Company’s Photo Book and Calendar Offerings Support Growing ConsumerInterest in Rescuing and Celebrating Precious Photo Memories

REDWOOD CITY, Calif.–(BUSINESS WIRE)– Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, today reveals a growing trend among consumers to create lasting keepsakes by rescuing their images from computers, cell phones and social networking sites. According to a recent survey conducted by InfoTrends, more than 40 percent of respondents who share photos on social networking sites were interested in creating lasting keepsakes with those photos, an increase from 2009. Mirroring this sentiment, Shutterfly witnessed a 47 percent increase in personalized products and services net revenues in the third quarter of 2010 as compared to Q3 2009, as stated in the Company’s third quarter 2010 earnings report. Shutterfly supports this growing trend by offering consumers the ability to access Facebook photos to create Shutterfly Simple Path photo books.

“As consumers have more ways to share their photos online and gain moreaccess to photos taken by friends and family, we’ve seen a subsequentincrease in their desire to do more with those photos,” says AlanBullock, associate director of the Internet imaging trends service atInfoTrends. “Photo products and merchandise are going to play a key partin the continued growth of photo sharing.”

“The end of the year is a great time to get those photos organized,which means more than just tagging and storing, but making one-of-a-kindgifts,” says Lara Hoyem, senior director of photo books. “Tell yourstory with a year-in-review photo book, kick off 2011 with a custom,collage calendar or even spice up your home décor with a large canvasprint or wall mount. Shutterfly offers endless ideas for how to saveimages from being forgotten.”

To help consumers rescue the photos that matter most, Shutterflyprovides the following tips:

• Avoid Seeing Double: One of the best parts of digitalphotography is the ability to take endless shots to capture theperfect picture. But why keep two — or five! — versions of the samebasic image? Go through series of similar shots, pick the best anddelete the rest. Don’t forget to backup online at Shutterfly; thecompany offers free, unlimited storage. What’s more, Shutterfly’s newupload tool makes photo organization even faster.
• Book It: One of the most impressive ways to quickly and easilyfree photo memories from virtual file cabinets — including those oldsocial networking photo albums — is to collect your memories in abound Simple Path photo book. Tell the story of your year byshowcasing your photos in exclusive styles themes like Bon Voyage,Winter Wonderland, Modern Portfolio or Confetti.
• Pencil in Some Memories: New this year, Shutterfly offers deskcalendars, perfect for work or home. The company also debuts 20 newstylish designs for its wall calendar collection, as well as optionslike personalized dates and photos in the calendar grid. Or, go bigwith a Calendar Poster featuring a collage of your favorite shots fromthe year.
• Send the Gift of Smiles: The holidays are the perfect time ofyear to turn your best shots into personalized photo gifts. Shutterflyoffers everything from wall decals to ornaments to mugs and mousepads. Additionally, its diverse assortment of holiday cards will getprime placement on mantels and refrigerators this year.

For more information, visit Shutterfly’s photobooks or calendarspages or www.shutterfly.com.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expressionand personal publishing service. Shutterfly provides high qualityproducts and world class services that make it easy, convenient and funfor consumers to preserve their digital photos in a creative andthoughtful manner. Shutterfly’s flagship product is its award-winning photobook line, which helps consumers celebrate memories and tell theirstories in professionally bound coffee table books. Shutterfly wasrecently named one of the top 25 Best Midsized Companies to Work For bythe Great Place to Work Institute. More information about Shutterfly(NASDAQ:SFLY) is available at www.shutterfly.com.Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

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Shutterfly, Inc.
Gretchen Sloan, 650-610-5276 (Media Relations)
gsloan@shutterfly.com

Source: Shutterfly, Inc.

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